There are a lot of blogging platforms out there, but two of the most popular platforms out there are WordPress and Medium. We’ll be reviewing both of them below and discuss what features the both of them have, allowing you to decide which platform works best for your blogging requirements and target audience.
If you’ve been using the internet for quite some time, WordPress requires no introduction. WordPress is available in two variants: WordPress.org which can be installed on your website server or WordPress.com which is hosted on WordPress servers, like my blog. Both the options are free, however, wordpress.org is open source and free to download but you still have an expense of hosting etc. wordpress.com on the other hand, is completely free. Bear in mind though that the functionality on wordpress.com is limited as opposed to wordpress.org on the free plan if you want additional functionality you have to upgrade to the paid plans available.
WordPress isn’t just a blogging platform. Many businesses also use WordPress for stuff like e-commerce as well as advertising their products and services online. Many news websites also use WordPress.
The benefits of wordpress.com are that there is a whole community of like-minded bloggers out there looking for new blogs to follow, so you have quite a few readers, to begin with as opposed to wordpress.org where you basically have to market your site more to get views. Another cool little feature of wordpress.com is that you can follow blogs that you like and every time you open WordPress the newest posts from blogs you follow appear in your reader. Bear in mind, however, that the views you will get initially from the wordpress.com community is fairly low compared to what you will get on Medium as we will discuss later below.
Medium is fairly new to the web. It has quite a large base of users and is growing rapidly, becoming more popular by the day. However, Medium’s approach is different from WordPress. WordPress basically allows you to have your own website, themes etc. and you have control over your site. Medium, on the other hand, is similar to a social networking site, per se. You just write articles, people view them and yeah. More so, it’s not like a blog where you have a page that has all your posts.
One neat little feature of Medium that WordPress lacks is publications. Basically, more like a magazine, you can create a publication and write articles inside that specific publication. You can group posts in categories in a blog, but it still isn’t as convenient as a publication.
Below we will compare some of the key features between Medium and WordPress.
When it comes to writing interface, it can’t get much better than Medium’s. A completely minimalistic and distraction-free interface, it really can’t get much better than this.
Again, WordPress is a blog and a website. The customizations you can get with WordPress is far higher than what you get with Medium, which is more like a social network. With WordPress, you get a huge variety of themes available, and you can even dive into CSS and make your site exactly the way you want it. You can have different pages, fonts, you name it. Medium is merely just a write and publish tool. Sure, you do have a huge community there waiting to read your article as opposed to having your own website, but a website is a website.
Readability on WordPress is theme dependent. It all boils down to what theme you have. Readability on Medium is nice and easy on the eyes. The font is big and easy to read.
Medium has a lot of users. It’s a very big community that loves reading and will be more than happy to check your post out as soon as it’s out. Medium also has a feature called ‘recommend’ which is basically more like a ‘like’ feature. When you recommend an article on Medium, it will show that article to your followers, thus promoting that article. Basically like a ‘share’ feature. WordPress, on the other hand, is a website. If you’re using wordpress.com there is a community out there looking for blogs to follow, so you’ll have quite a few readers, to begin with. I’ve made quite a few blog friends on WordPress too. 😉
There is no way of saying which platform is better. It all boils down to what your requirements are. WordPress may work for me but Medium could be better for you. But the points that are given above should (hopefully) help you decide what platform is best for you.
The best way to find out what platform works for you is to go and check them out. On all of the options above, deleting your account is simple and hassle free.
What blogging platform do you use? What are your reasons? Let everyone know in the comments below!
Thanks for reading this, guys. With that, see you all next time 🙂
P.S Please comment ideas below for my next horse & rider weekly post, I’m completely out of ideas!